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Full Lifestyle Optimization
Three Tiers.
One Goal.

Every programme is built entirely around you — your body, your health, your life. The only difference is how deep we go and how closely we work together.

Tier 01 — $400 / month
Coached.

Structured, weekly coaching — custom training, nutrition, and lifestyle guidance built around your life and rebuilt every month based on your progress.

This is real coaching, not a plan you download and figure out on your own. Your training programme is rebuilt every four weeks based on how you've actually progressed. Every week we check in, review your data, and I tell you exactly what's working and what needs to change. Your nutrition is set around your specific goals — fuelling your energy, your gut health, and your recovery, not just hitting a macro number. You get direct WhatsApp access to me, technique feedback, and a coach who tracks the full picture — not just the scale.

What's Included
  • Fully custom training programme, rebuilt every 4 weeks based on your progress
  • Custom nutrition targets — macros, calories, and fuelling strategy for your goal
  • Gut health and lifestyle guidance built into your programme
  • Weekly check-in via text or voice note — training, nutrition, energy, adherence
  • 2x technique video reviews per month with detailed feedback
  • Monthly full progress review and programme adjustments
  • Direct WhatsApp messaging — questions answered, not ignored
  • Baseline assessment to map your starting point accurately
  • Month-to-month. No contracts. Cancel anytime.
Coached — Tier 01
$400
/ month
Month-to-month · Cancel anytime
  • Custom training programme
  • Macro & calorie targets
  • Weekly check-in (text / voice)
  • 2x video form reviews / month
  • Monthly progress review
  • WhatsApp direct access
Apply for Coached →

5-min application · No commitment

Tier 02 — $600 / month
Elite.

The complete programme. Everything in Coached, plus full lifestyle optimisation — gut health, sleep, energy, performance, and deep nutrition coaching — with weekly video calls and unlimited access to me.

Elite is for people who want every variable dialled in. We go beyond training and basic nutrition into the things that actually determine how you feel and perform every day: gut health, sleep quality, energy systems, stress management, cognitive performance. Every week we get on a call — a real conversation, not a voice note — and review everything together. Unlimited WhatsApp access with a 24-hour response guarantee means nothing slips through. This is what it looks like to have a full-time performance coach in your corner.

What's Included
  • Everything in Coached
  • Weekly check-in via video call — not just text
  • Full custom nutrition coaching — meal timing, diet breaks, mini cuts
  • Nutrition strategy for travel, events, and real-life curveballs
  • Gut health optimization — heal the foundations, fix how you feel daily
  • Sleep and recovery protocols built into your programme
  • Energy and performance coaching — feel as good as you look
  • Unlimited WhatsApp access — 24-hour response guaranteed
  • Monthly 30-minute strategy call
  • Priority programme adjustments within 24 hours
  • Month-to-month. No contracts. Cancel anytime.
Elite — Tier 02
$600
/ month
Month-to-month · Cancel anytime
  • Everything in Coached
  • Weekly video call check-in
  • Full custom nutrition coaching
  • Gut health + sleep + energy protocols
  • Unlimited WhatsApp (24hr guarantee)
  • Monthly 30-min strategy call
  • Priority adjustments within 24hrs
Apply for Elite →

5-min application · No commitment

Tier 03 — From $1,200 / month · By application only
Private.

In-person coaching, fully managed when you travel — for a small number of clients who want their health handled the way they handle everything else that matters: by the best person they can find, personally.

You outsource your legal work, your accounting, your investments. Private is that — for the one asset everything else runs on. We train together in person. Your nutrition, sleep, energy, and recovery are managed around your actual life: the travel weeks, the client dinners, the 60-hour stretches. You make zero decisions about training or food — I handle all of it, and it adapts before life breaks it. This is not a bigger plan. It's a different relationship: my most direct access, my fewest clients, my full attention. The roster is deliberately small.

What's Included
  • Everything in Elite
  • In-person training sessions — limited local availability
  • Fully managed travel protocols — hotel training, restaurant strategy, zero guesswork
  • Quarterly deep-dive strategy session — goals, bloodwork review, the next 90 days
  • Done-for-you everything — no decisions about training or food, ever
  • First-priority access — same-day responses, adjustments before your next session
  • Complete discretion — private facility or your home gym
  • Final rate set on your intro call ($1,200–$2,000, based on in-person frequency)
Private — Tier 03
$1,200
/ month, from
By application only · Limited roster
  • Everything in Elite
  • In-person training sessions
  • Fully managed travel weeks
  • Quarterly strategy + bloodwork review
  • Zero-decision, done-for-you system
  • First-priority, same-day access
Request a private spot →

By application · A handful of spots

See all client results →

Side by Side
Which tier
is right for you?

Both programmes deliver real results. The question is how much support you want, and how closely you want to work together.

Coached
$400 / mo
Elite
$600 / mo
Custom training programme
Nutrition targets & macro coaching
Gut health & lifestyle guidance
Weekly check-inText / voice noteVideo call
Technique video reviews2x per month2x per month
WhatsApp accessDirect messagingUnlimited · 24hr guarantee
Advanced nutrition strategy
Meal timing, diet breaks & travel nutrition
Sleep & recovery protocols
Energy & performance coaching
Monthly strategy call✓ 30 min
Priority adjustments within 24hrs
Month-to-month, no contract
Monthly investment$400$600
Apply for Coached Apply for Elite

Want in-person coaching and full private access? Private — Tier 03 includes everything in Elite, plus in-person training. By application only.

Callan Eggen reviewing client check-ins
Behind Every Plan
Every check-in gets my eyes. Every plan has my name on it.

There's no team of assistants and no copy-paste programs. When you join, you work with me — your data reviewed every week by the same person who built your plan, and adjusted based on what your body is actually doing.

01
NASM Certified Personal Trainer
National Academy of Sports Medicine
02
Certified Nutritionist
mindbodygreen
How It Works
Simple from
day one.
01
Apply

Fill out the short application form. Five minutes. No commitment. Tell me your goals, your history, and what you want to change.

02
Intro Call

We get on a call — 20 to 30 minutes. I ask the right questions, you ask yours, and we figure out which tier fits your life and goals.

03
Your Programme

I build your full training and nutrition programme from scratch — not a template. You receive everything before we start. No surprises.

04
Get Results

We execute, adjust week by week, and build real momentum. The check-ins keep everything on track. You're never left wondering what to do.

FAQ
Common Questions.
Which tier should I choose?

Coached is the right call if you want structured weekly accountability without needing daily access to me. Elite is for people who want the full picture dialled in — deep nutrition, gut health, sleep, energy, weekly video calls, and unlimited access. Private is for a small number of local clients who want all of that plus in-person training and a completely done-for-you system. When you apply, I'll tell you honestly on the intro call which one I think suits you.

I've tried coaches before and nothing stuck. How is this different?

Most programmes fail because they're built for people with unlimited time and fixed schedules — they break the moment real life happens. I build everything around your actual reality from day one: your travel, your hours, your stress, your food preferences. The structure bends instead of snapping. That's why it sticks.

What does the weekly check-in actually involve?

You send me a brief update — training adherence, weight, energy, sleep, anything notable. I review it and reply with feedback and any programme adjustments. On Elite we do this on a video call instead. It takes you less than 10 minutes and it's what makes the whole system work.

How quickly will I see results?

Most clients notice real changes within 4–8 weeks. Significant transformations take 12–16 weeks. The honest answer: the programme does its job — you have to do yours. Consistency determines the timeline, not the plan.

In-Person Training
Available to a small number of local clients.

I take on a limited number of in-person and private hybrid local clients. The application takes 90 seconds and spots are filled on a first-come basis — or reach out directly via email if you'd rather talk first.

Apply for In-Person →

callan@callaneggen.com · Limited spots available

Ready?
Apply
Now.

Five minutes to apply. If we're a good fit, we'll talk. If not, I'll tell you that too.

Apply for Coaching →

No commitment to apply · Booking link sent instantly · Not sure which tier? We'll figure it out on the call.

Apply Now